Health warnings about thedanger of smoking tobacco have been existent for four hundred years. It all
started with Fang Yizhi in China
and King James I in England,
both in the 17th century.
In 1960’s cigarette packs for the first time carried health warnings following the
reports about smoking in the USA
and UK.
Those first warning were not so strong, that is why there had to be done more
about that issue. Canadian warnings are the most contemporaneous and represent
the most vivid in the entire world. They are a good example for other
countries, like Brazil.
Even though there are some health warnings on
the packs in some countries, they are not unequivocal or universal. Sometimes
they are not even necessary. There are warnings which are not in the local
language and not at all tobacco products.
A few reports were conducted in Canada and Australia. They suggest that plain
packaging could increase believability and prominence of health warnings. In a
plain packaging is no logo, no use of color or graphic design. There is only a
cigarette pack with the brand name on it.
Health authorities recommend that on the
cigarette packages should not be put the nicotine and tar levels, because they
mislead the consumers. It is a difference between the smoking machines and
people. Everyone has their own habit of smoking and the tendency for smokers to
compensate to get more nicotine.
Other health authorities suggest that there should be better presented the situation how they really smoking. And this information to be included on the pack of cigarettes in a different section, for example: toxic constituents. This section would also include carbon monoxide exposure and the levels of carcinogens.
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