Imperial Tobacco to join the ban on tobacco trademarks sue the Australian government ranks

Imperial Tobacco to join the ban on tobacco trademarks sue the Australian government ranks Imperial Tobacco Australia Limited on December 6 in the High Court of Australia, Australia's restrictions on tobacco packaging accused of trademark law is unconstitutional.

Imperial Tobacco  is the producer of West cigarettes, Gauloises cigarettes.
Imperial Tobacco was third in the Australian tobacco market. Not long ago, Australian tobacco market leader like British American Tobacco Australia Ltd launched the first lawsuit. In addition, the international tobacco giant Philip Morris International also intends to sue. According to Australia last month (November) by the new law, starting from December 2012, cigarettes sold in Australia must be olive green, brown packaging, prohibit the use of other colors on the packaging and trademarks, icons, smoking is harmful to health must be obvious. Imperial Tobacco, said the new law violated the Australian Constitution, because the provisions of these laws unfairly deprive the tobacco company's intellectual property. Australian Government to reduce smokers, reducing tobacco-related mortality, a series of measures, including the prohibition of tobacco advertising, banned smoking in public places. Last month, the new law passed by Parliament to eliminate the external appeal involving tobacco. Tobacco companies say the new law will cause the tobacco companies invested billions of dollars to develop the brand into wiped out. Australian Government has previously said that authorities had expected to encounter legal challenges, it is expected that these lawsuits have will fail.